Coke/Pepsi Swot Analysis Essay

Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of â€Å" ‘anchor bottlers’—large, committed, and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil† 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to the American troops in those regions Weaknesses: 1. Coke’s imagine could not compete with Pepsi’s â€Å"Pepsi Generation† campaign because it was perceived as being one of small town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced completion of â€Å"new age† drinks. Opportunities: 1. Quick response to â€Å"new age† beverages with the introduction of PowerAde, Nordic Mist, Tab Clear and its partnership with Nestea. 2. The potential growth of the international market of 7% to 10% per year (Eastern Europe, China India) 3. Overhauling image to target the youth market Threats: 1. India’s government requesting that the formula be disclosed to them 2. Pepsi’s marketing campaigns like the â€Å"Pepsi Challenge† & the â€Å"Pepsi Generation† 3. FTC looking into the franchise territory agreements Pepsi: Strengths: 1. Aggressive and innovative marketing campaigns 2. Acquisition of restaurants 3. Introduction of 13 new products 4. Michael Jackson as a celebrity endorser Weaknesses: 1. Carbonated drinks faced completion—â€Å"new age† drinks 2. Youth was main target group 3. Lack of presence in the international market Opportunities: 1. Acquiring Seven-Up’s international operations 2. Acquired bottling operation systems 3. Response to growth in the Tea market –partnership with Lipton Threats: 1. Coke’s quick responses to all marketing strategies 2. Market focus was strongest in North America/too little international focus 3. Private label phenomenon in supermarkets

Business Ethics Assignment Example | Topics and Well Written Essays - 750 words - 1

Business Ethics - Assignment Example Business ethics examine the general conduct of stakeholders involved in commercial relationships. In essence, business ethics regulates interpersonal relationships between employees and an organization’s management. On the other hand, the ethics provides a guideline relating to employees’ relationship with the consumer market. It is undeniable that any business organization adopts a substantial degree of profit making objectives. Realization of these objectives depends of some economic factors like production resources and market environment. In this context, organizations may experience some inherent hindrances in their efforts to maximize profits. According to Weiss (2008), corporate ethics strive instill checks for the greed on profits and social concerns of an organization. Business ethics came into consideration during the 1980’s when world’s industrial organizations experienced the most competitive marketing environment since time immemorial. As a re sult of competition, every organization utilized resources and opportunities within their disposal in ensuring profit maximization. However, the period witnessed dramatic increment in government laws and regulation meant to control commercial activities. Weiss (2008) acknowledges that despite presence of government regulations, some organizations conducted their business practices with limited regard and sensitivity to the society. As a result, corporate ethics emerged as a systematic mechanism meant to implicitly regulate business practices that falls beyond control of governing authorities. Employees and Ethical concerns Employees would like to associate with a company that respects the rule of law as well as their responsibility towards members of the society. This section covers the relationship between ethical practice and employee retention and commitment within an organization. Through the therapy program, I could observe practical application of therapy techniques in treatme nt of a juvenile problem concerning Eating Disorder. In this context, I appreciated the level of success and resourcefulness of employing therapy programs in solving juvenile problems. Actual application of Employees and Ethical issues From my perspective, workers are usually attracted and committed to their duties in ethical organizations. In modern business environments, organizations adopt pre-determined ethical principles in their undertakings. In this regard, companies outline ethical principles in a documented professional code of conduct required of all employees. Ferrell and Odies (2010) assert that the code of conduct provides guidelines concerning the professional behaviors that employees should apply among each other, and to other parties outside the organization. In the long run, strict adherence to ethical principles within an organization translates into a positive image on the public’s perspective. Ethical organizations strive to achieve a balance between the g oals of social responsibility and that of profit maximization. In this case, an ethical organization values their employees and consumers as well as they value their economic goals. Ethical organizations ensure creation of a suitable environment where employees feel comfortable during their respective duties. Consequently, friendly working environments allow development of a motivated workforce with improved productivity. Typical ethical principles towards employees may include proper compensations and safe working environme

Evidence based practice and PICO format Assignment

Evidence based practice and PICO format - Assignment Example Therefore, EBP can also be said to aim at using evidence to change practice for the better, mainly because it builds on the collection, analysis, appraisal and incorporation of clinically applicable, significant and valid research. In the practice setting, EBP is brought into use by encouraging the concept of inquiry. Current methods are questioned, providing the platform for the search and collection of relevant evidence, focusing on both ethical and legal issues. After the evidence is critically appraised, it is used to change questionable practices that have been in use previously. In the clinical setting, wound care management is a common nursing practice that requires a critical search for evidence in terms of how it should be conducted. Since the wound has already occurred, treatment is an inevitable part of the healing process. As a healthcare practitioner, formulating a question regarding the treatment of the wounds in terms of recognizing effective interventions and reducing risk factors then eventually resulting in improved prognosis is imperative. Male children are naturally hyperactive, and from the P perspective of the PICO (T) concept can be perceived as a vulnerable population to injuries and consequential problems of the wounds due to the activities of their stage in life. A viable question would be: â€Å"how wounds frequently found on boy children should be treated differently from those on adults and girl children?† This involves a critical question because it is gender specific and evidence can be provided that focusing on boy children actually targets a particular population (Yoder-Wise, 2007). Depending on where they are brought up, treatment of wounds does not necessarily have to be based on sanitizing wounds and requiring operations, albeit minor ones. Rather than stereotyping all childhood wounds to arise from cuts and bruises occurring from simple falls, some can rightly be considered to come from

Wealth Management Essay Example | Topics and Well Written Essays - 250 words

Wealth Management - Essay Example This research will begin with the statement that in the context of wealth management, one is able to positively impact the world from a professional working environment.   It is by participating in investment deals that will manage wealth by finding deals and assessing them. It is by way of formulating a strategy that will enable identification of the correct business venture. The first step is to understand ones intended positive contribution and choosing an approach that corresponds to the desired contribution. The understanding will be by way of distinguishing the various impacts and the investment approach that will lead to a positive contribution. From the author’s own professional point of view, he should be in a position to clearly define these possible positive contributions. It is by investing in ways that will attain a positive environmental and social contribution and impact. The investment should avoid any negative any environmental and social impact by using pra ctices that are responsible. The second initiative is to determine ways of relationship building  with the people who might be affected by the investment. It is important because one is able to know their point of view and opinion on the matter. This consultation will enable proper planning on ways of undertaking the investment so that it positively impacts on them. Thirdly is to recognize the risk the investment can cause. It enables identifying an appropriate investment strategy. Knowing the preference and the issues to be targeted is important in assessing the risk the investment has to the people around.

AIDS Essay Example | Topics and Well Written Essays - 500 words

AIDS - Essay Example This essay would further point out the issue of ethics for the research that took place. The children included in the study of AIDS should not have been taken as subjects because it was unjust for them. These children were under the care of foster parents and no real parents would have allowed the research to take place on them considering the side effects of the drugs. Their rights were violated by the medical institutes because they did not appoint an advocate for the whole process. In a research like this it is necessary that a neutral advocate is kept in between so that he can watch over the children and find out if anything wrong goes around. Foster children were chosen as the subjects of the research although these children are not mature enough to decide about their good and bad. Children should never be asked for permission in this matter and the state should have taken up the matter to not allow the research on these children. The family of the children was informed about th e process and side effects that the drug may have on the children. The medical institutes also provided a helpline number along with the possible problems that the child may have to face to the family.

Critical analysis of market access with regard to the ECJ rules on Outline

Critical analysis of market access with regard to the ECJ rules on free movement of goods - Outline Example To be noted in this regard, ECJ has imposed a few laws regarding the free movements of goods and market integration within EU member states. ECJ has also imposed several laws that has emphasised environmental protection as well as social policies ensuring transparency and equality to a considerable extent2. Based on this understanding, the study intends to examine the pros and cons associated with the free movement of goods allowed by ECJ, to obtain a critical purview of the market access enjoyed by participant countries. An elaborated rational will be delivered regarding the method to be used when considering the stated aim for this study. To be noted in this regard, as the study will follow a qualitative approach, it is important to determine the variables to be considered when performing the intended thematic analysis of the gather information. With this emphasis, the chapter will hence discuss about the assumptions taken to interpret how market access to EU, for the member states as well as for the foreign nationals, are getting influenced by the prevailing free trade regime as per the ECJ. This chapter will elaborate on the importance of ECJ over internal market integration. This particular chapter will therefore contain a critical review of the viewpoints presented by researchers that will help to provide a detailed overview regarding the ECJ’s contribution towards the market integration. A methodological brief of the study will also be delivered in this section wherein the rationalisation will be provided concerning the selection of the literature. To be stated precisely, literature published within the span of past 10 years will be considered for the study, although this bar of the mentioned period will be ignored when referring to cases. That is, cases must be relevant to free trade of goods in EU and be registered under ECJ to be

Food Nation Essay Example for Free

Food Nation Essay Food connotes more than just an intake to be able to sustain life. It is a reflection of a myriad of culture existing in a society. Looking at food, one can see its various fusions of cultural identities prepared to satisfy one’s appetite. Food is a perfect example of a world that enters into the process of globalization where nations embrace the flow of cultural exchange. Countries such as the United States and Italy are known for having diverse demographics. The diversity of its population brought influences into their food as well. However, although both countries may have fused each other’s culture into their food, there are still differences which make them distinct from each other such as how they handle and view food. The United States is one of the largest countries when it comes to its size and population. It has a wide variety of immigrants which flowed starting from the nineteenth century and as its population continues to grow, its culture has been as dynamic as its food (Counihan, 2002, p. 26). Large part of these immigrants later joined the American workforce as every parent became employed. The absence of either the mother or the father at home veered the majority of the population away from home-cooked meals. Eating out became an alternative for families to have their meals together and eating out means buying food from a restaurant (Schlosser, 2001, p. 4). From this concept of eating outside the confines of a home, the fast food world was born. The term â€Å"fast-food† refers to a speedy availability of food, further described as a â€Å"provision of limited, standard menu with quick service† (Royle Towers, 2002, p. 190). Fast food became not just a way to fill skipped meals at home but it turned out to be a lifestyle. The United States initially became known for its fast food because of the rise of popular food chains such as McDonald’s and Burger King. Its convenience of having ready-made food suits the lifestyle of people especially those who go to work early and go home late. Since there are a large number of working people in the United States, they flock to these restaurants to eat. Foods are being prepared in bulks to anticipate the huge numbers of customers. Most ingredients provided are delivered frozen. Cooking methods involved one or a couple of processes to guarantee its speed. Assembling ingredients in a line system like burger patties will be able to cook a dozen of it at the same time (Schlosser, 2001, p. 69). Some of the food ingredients only require adding hot water and it’s ready for preparation. Fast foods are usually packed in paper wraps, foil, and cartons. The materials of these wrappings are disposable which suites the people on-the-go to eat the food wherever they are. Despite the convenience brought about by fast food, healthier ingredients are being given up. As previously mentioned, ingredients are frozen which indicates that these are not fresh and devoid of its natural healthy components with much more added fats. Since Americans are busy with work with no time to prepare food for them, fast food becomes the next available fast option. Italians, on the other hand, became the center of what should be a counterpart of fast food. A country rich in culture, its food gained renowned identity throughout the world. Just like in the United States, Italian food is a lifestyle. It is a lifestyle which extends to close interaction with families and friends in a laid-back environment dining and drinking wine (Parasecoli, 2004, p. xii). The relaxed atmosphere among most Italian household can be seen as a break from the political and social unrest that reign the Italian state during history. Italian food is famous for the cheese, the wine, and the pasta. Made from a wide array of sea foods, vegetables, and meat; Italian food is prepared picking up the fresh ingredients and served as a craft of art. Ricotta, for example, is bought by locals straight from a shepherd on the day it is made (Harrison, 1989, p. 17). Italians regard their food not just as an energy provider but as a â€Å"medicine for the soul, one of life’s abiding pleasures† (Harrison, 1989, p. 17). Most of the Italian foods are cooked in accordance with traditions and the food preparation varies from the different regions of Milan and Florence (Harrison, 1989, p. 143). Taking this traditional view of Italian cuisine, a movement was established to retain not just the traditional cooking of the Italians but also all traditional cuisines of the world. The Slow Food movement is originally established as a counterpart of fast food. The idea of this movement is to make food from â€Å"scratch in your own kitchen† (Kummer, Cushner, Schlosser, 2002, p. 10) rather than the processed artificial food at fast food chains. Just like Italian food, the movement aims to take food as a pleasurable experience offered by life in contrary to fast foods (Pollan, 2008, p. 194). The Slow Movement suggests making food out of ingredients that are ideally grown in the backyard or farms, harvested, and cooked with other natural recipes. The people who eat the foods are not only consumers but co-producers as well. Just like the Italian food, this movement also promotes the pleasure of food eaten and shared communally (Pollan, 2006, p. 259). Though this movement proved to be promising, some may say that in contrast with fast-food, the Slow Food Movement is more expensive to obtain and to do. Since fast-food is more accessible and cheaper, the movement has been tagged as elitist and cannot be afforded by ordinary people (Kummer, et al. , p. 10). By its term of â€Å"slow-food,† this may not suit the lifestyle of most people coming from the working class due to the lack of time for food preparation. United States and Italy vary from the way they live their life with food. Though nowadays, some of their own cuisines have been inspired from one another. Their views of food have a huge gap as the two nations came from different backgrounds and developed cultures that set them apart from each other. Their cuisine style and food preparation became significant in the world today and though different in principles, people enjoy it nonetheless. References Counihan, C. (2002). Food in the USA: A Reader. New York: Routledge. Harrison, B. G. (1989). Italian Days.New York: Atlantic Monthly Press. Kummer, C. , Cusner, S. , Schlosser, E. (2002). The Pleasures of Slow Food: Celebrating Authentic Traditions, Flavors, and Recipes. USA: Chronicles Books. Parasecoli, F. (2004). Food Culture in Italy. Connecticut: Greenwood Publishing Group, Inc. Pollan, M. (2008). In Defense of Food: An Eater’s Manifesto. New York: The Penguin Press. Royle, T. Towers, B. (2002). Labour Relations in the Global Fast-Food Industry. New York: Routledge. Schlosser, E. (2001). Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin Books.